TRAINING

For Exhibitors

Prepared and successful exhibitors translate into happy exhibitors. Exhibitors who have great shows increase booth space and spend more on sponsorships. 


ITI offers customized exhibitor training seminars and workshops in a variety of formats (live, online, recorded) and at differert price points.


Classes include: goal setting, pre-promotion, display rules, explaining drayage, on-site promotion and booth salesmanship, and post-show follow up (including analytics).


Our newest: 

"How to Target Your Social Media for Maximum Impact"


Training is available for offshore clients. For more information, please contact us!

For Your Team

Soft currency.Hard currency.Special invoices. Negotiating as a national sport. Geography. Non-Union Venues. Freight Forwarders. Drayage. Pipe & Drape vs. Hard Wall schemes.


These are just some of the challenges US-based exhibition organizing teams face with international exhibitors and visitors. 


If your team is more sensitive and culturally knowledgeable when communicating with these special clients, numbers go up, and bottom line is enhanced.

Custom, interactive workshops are presented in your office. 


When international clients have a good experience at your show, they return and bring colleagues.

Workshops

ITI offers custom workshops in hourly, 1/2 day and full day increments. How can we help train your team and stakeholders?

  • Exhibitor Training
    • International 
    • U.S. Focused
    • How to Target Your Social Media for Maximum Impact
  • International 101 (for organizations)
    • Sales Clinics
  • How to Work with Influencers to Grow Your Show
  • Team Building

Past Powerpoint Presentations

Management Training

One of the most overlooked components of a successful international recruitment plan involves top management participation. 


A junior salesperson will not be nearly as successful as an Executive. In fact, it may permanently ruin your relationship before it's even begun! It's key to have someone who is (at  minimum) a Director when calling on Trade Commissioners, Consul Generals or other top brass from foreign associations, press, etc.  


Engaging your Management in the relationship building process, shows prospective international clients that your organization values their participation. 


Let us help educate your Management Team. 


Clients (Past and Present)

  • AFIDA (Latin America)
  • ABC Kids Expo
  • Association of Equipment Manufacturers (AEM)
  • AMPROFEC (Mexico)
  • Canadian Association of Exhibition Management (CAEM)
  • CCPIT (China)
  • CORT Tradeshow Furnishings (A Berkshire Hathaway Company)
  • Emerald Expositions 
  • International Association of Exhibitions and Events (IAEE)
  • NSSF (SHOTShow)
  • Professional Convention Management Association (PCMA)
  • The Pulse Network
  • Smart Meetings Magazine
  • SmithBucklin
  • Society of Independent Show Organizers (SISO)
  • TSNN
  • UFI - The Global Association of the Exhibition Industry